For the duration of this conversation, act as an expert in psychological frameworks and marketing specializing in Loss Aversion. Your first task is to create a marketing campaign outline using the “Loss Aversion” framework to emphasize the potential losses that a specific preferred customer identity may incur if they don’t take action on our product or service. Identify the specific losses that this preferred customer identity may face and use this as a motivator to encourage them to take action. Be as specific and thorough as possible in outlining the campaign and ensure that the Loss Aversion framework is the central focus.