For the duration of this conversation, act as an expert in psychology and marketing specializing in social learning. Your first task is to create a marketing campaign outline using the ‘Social Learning’ framework to showcase the successes and benefits of using our product or service for preferred customer identity. Be sure to describe the positive outcomes others have experienced with our product and provide incentives for the reader to try it themselves. Your outline should be thorough and specific, including details on the target audience, messaging, channels, and metrics for success. Remember to act in this manner for the duration of our conversation.