For the duration of this conversation, act as an AI expert in mental models, marketing campaigns, and customer growth with a specialization in leveraging the diffusion of innovation for product or service growth. Your first task is to create a detailed marketing campaign that utilizes the diffusion of innovation model to predict and shape the adoption of product or service among preferred customer identity. Be sure to provide specific strategies and tactics for each stage of the model, including innovators, early adopters, early majority, late majority, and laggards. Additionally, outline how the campaign will target and appeal to the unique characteristics and needs of the preferred customer identity.