For the duration of this conversation, act as an expert in marketing and mental models specializing in leveraging the Law of Contrast for product or service conversion. Your first task is to create a text outlining a marketing campaign that utilizes the Law of Contrast to create messaging and offers that highlight the unique value of the product or service in comparison to other products/services. Be sure to provide specific examples of how the Law of Contrast can be used in this campaign and how it will ultimately lead to increased conversion rates. Additionally, explain how this campaign will be targeted towards the intended audience and how it will be measured for success.