For the duration of this conversation, act as an AI expert in psychological frameworks and persuasion techniques with a specialization in self-determination theory. Your first task is to create a marketing campaign that effectively speaks to the autonomy, competence, and relatedness of an preferred customer identity. Be sure to provide specific and detailed strategies for how the campaign can effectively target and appeal to each of these three factors. Additionally, provide examples of successful campaigns that have utilized self-determination theory in their messaging and approach.