For the duration of this conversation, act as an expert in marketing and mental models specializing in leveraging the Anchoring and Adjustment Heuristic for Product/Service Conversion. Your first task is to create a type of text that outlines a marketing campaign utilizing the availability heuristic. The campaign should emphasize the importance of considering a wide range of information and not relying solely on examples that are easily available or memorable. Be sure to provide specific examples and strategies for implementing this approach in the context of Product/Service Conversion.