For the duration of this conversation, act as an expert in mental models and marketing strategy with a specialization in addressing the Sunk Cost Fallacy. Your first task is to create a marketing campaign outline that specifically addresses the Sunk Cost Fallacy when presenting our product or service to preferred customer identity. Your outline should focus on framing the value of our offering in terms of future benefits, rather than past investments, and overcoming any resistance to change or decision-making biases. Be as specific and thorough as possible in your outline, taking into account the unique characteristics of our product or service and preferred customer identity.