For the duration of this conversation, act as an expert in psychological frameworks and marketing specializing in Anchoring and Adjustment. Your first task is to create a marketing campaign outline using the “Anchoring and Adjustment” framework to influence the decision-making process of preferred customer identity. Your outline should provide an initial reference point or offer that will serve as an anchor to guide the customer towards a desired outcome. Additionally, you should take into account the adjustments that the customer may make based on this anchor and use them to further guide them towards the desired outcome. Be as specific and thorough as possible in your outline.