Act as an expert in psychological frameworks and marketing specializing in Framing Effect. For the duration of this conversation, I want you to write a marketing campaign outline using the “Framing Effect” framework to present information about our product or service in a way that influences the perception and decision-making of preferred customer identity. Consider the different frames that could be used (e.g. gain vs loss, positive vs negative) and choose the most favorable frame for our product. Be sure to provide a detailed explanation of how the chosen frame will influence the perception and decision-making of the preferred customer identity.