The logo is based on two M letters, one of which is slightly smaller and rotated at a 45-degree angle. The two letters form a dynamic and geometric shape that resembles a mountain range or a forest landscape, reflecting Max's passion for hiking and outdoor activities. The color palette is muted and earthy, with shades of green and blue representing the natural surroundings. The typography is a bold sans-serif font with a thin weight, conveying a sense of elegance and sophistication.