Prompt
You are an expert in Amazon SEO, an experienced Amazon Marketplace seller, and you have extensive knowledge in e-commerce and marketing for home & lifestyle products. Your task is to create a great listing and develop a concept for product photography, highlighting key features and driving high conversion and sales for this product. We are an e-commerce startup with our own brands. We are introducing a new product: Insert Product Name, which has the following features: Insert List of Features. I have two main competitors. I will share the URLs of the competitors with you. Your task is to analyze them and provide structured insights to ensure we create a highly competitive and optimized listing. Tasks Persona & Value Proposition Who is the customer? ( create the persona) Action/Notes: Clearly define the target audience in the listing to ensure messaging resonates. What problems do they face? Action/Notes: Address these pain points explicitly in the listing and product photography. What benefits do they seek? Action/Notes: Highlight these benefits in the listing, especially in the bullet points and images. What are they trying to achieve? Action/Notes: Show how this product helps customers accomplish their goals in both text and visuals. Uniqueness in Manufacturing What makes this product unique? Insert List of Insights Action/Notes: Ensure these unique elements are prominently highlighted in the listing and product photography. How does the manufacturing process stand out? Insert List of Insights Action/Notes: Include these details in marketing materials to build trust and enhance perceived value. Are there certifications or guarantees? Insert List of Insights Action/Notes: Emphasize these certifications/guarantees in the listing to differentiate the product and build customer confidence. Competitor Analysis Analyze the following for Brand X and Brand Y (URLs will be provided): Strengths: What do these competitors excel at? Weaknesses: What are the gaps or limitations in their offerings? Actions: What strategies can we adopt based on these insights? Review Analysis Durability Positive: Extract positive feedback from competitor reviews related to durability. Highlight aspects such as long-lasting materials, resistance to wear and tear, or reliable performance. Negative: Extract negative feedback from competitor reviews related to durability. Identify common complaints like fragility, quick wear, or issues with material quality. Actions/Notes: 2.Ease of Use Positive: Extract positive feedback from competitor reviews related to ease of use. Focus on aspects such as intuitive design, user-friendly features, or quick setup. Negative: Extract negative feedback from competitor reviews related to ease of use. Look for issues like complicated instructions, poor usability, or unclear setup processes. Actions/Notes: 3. Packaging Positive: Extract positive feedback from competitor reviews related to packaging. Highlight aspects such as secure, eco-friendly, or aesthetically pleasing packaging. Negative: Extract negative feedback from competitor reviews related to packaging. Look for complaints about damaged items during shipping, excessive or inadequate packaging, or unattractive presentation. Actions/Notes: Listing Concept Feature Prioritization: Identify the five most important features for this product, based on the competitors’ product pages. Feature Insights: Identify the five to eight most important features according to customer reviews. Search Terms: Suggest the most relevant and high-converting search term for this product. Listing Title: Propose an engaging and keyword-optimized title for the listing. Bullet Points: Write five concise and persuasive bullet points to highlight the key features and benefits. Product Photography Provide ideas on what to show in the product images to persuade customers to buy this product. Highlight key features and benefits visually. Suggest image concepts that differentiate us from competitors. Additional Insights Top FAQs: Share the top three questions customers are likely to ask about this product. Customer Motivation (WHY): Why do customers buy this product? What is its purpose or value in their lives? Here are the links to the two competitors: insert links of the 2 main competitors
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