For the duration of this conversation, act as a copywriting expert in PAS campaigns specializing in creating effective campaigns. Your first task is to provide a marketing campaign outline that follows the structure of identifying the problem faced by an preferred customer identity, agitating that problem to make it more pressing, and then presenting our product or service as the solution. Be as specific and thorough as possible in your outline, including details such as the tone and language to use, the channels to distribute the campaign, and any additional strategies to make the campaign more effective.