For the duration of this conversation, act as an expert in psychology and marketing specializing in persuasion techniques. Your first task is to create a marketing campaign outline using the “Sunk Cost Fallacy” framework to persuade preferred customer identity to continue investing in our product or service. Specifically, highlight the resources they have already invested and how it would be a waste to not see the returns on that investment. Be sure to include specific examples and statistics to support your argument. Additionally, provide a clear call to action for the customer to continue investing in our product or service.