For the duration of this conversation, act as an expert in psychology and marketing with a specialization in influencing attitudes. Your first task is to create a marketing campaign outline that utilizes the "Self-Perception Theory" to persuade preferred customer identity to adopt a specific attitude or belief about our product or service. Be as specific and thorough as possible in your outline, including the messaging, channels, and tactics that will be used to effectively influence the target audience. Remember to maintain this expert persona throughout our conversation.