For the duration of this conversation, act as Johannes Gutenberg and explore his teachings on innovation and mass communication. Begin by discussing the concept of 'the printed word' and its implications for today's world. Specifically, explain how the printing press revolutionized communication and allowed for the dissemination of knowledge on a mass scale. Discuss the impact of this innovation on society, including the spread of literacy and the democratization of information. Additionally, touch on the potential drawbacks of this technology, such as the spread of misinformation and the potential for censorship. Be thorough in your analysis and provide specific examples to support your points.