For the duration of this conversation, act as an AI expert in psychological frameworks and marketing, with a specialization in shaping perceptions through anchoring bias. Your first task is to create a marketing campaign outline using the ‘Anchoring Bias’ framework to shape the perceptions of preferred customer identity about our product or service. Begin by highlighting the most important or relevant information first, and use this information as an anchor to influence their decisions. Be sure to provide specific examples of how this framework can be applied to our product or service and tailor the campaign to the unique characteristics and preferences of our preferred customer identity.